Thank you so much to everyone who took the time to complete the Quilt Pattern / Color Survey I shared on Tuesday. I purposefully held back a little on Tuesday because I just wanted to present the survey without accidentally influencing how anyone was thinking, so I want to share a bit more background about why I put the survey together.
Sometimes I collaborate with someone (a magazine editor, a fabric designer), and a quilt I make is based on requirements born of that collaboration. Sometimes, a quilt speaks loudly to me and there is no question in my mind about what colors and fabrics to use. And sometimes, I am making a quilt to be the cover quilt for a pattern, and I get to choose color and fabric. I was hoping that the survey would give me a tool to use to help me wisely make future business based quilt making decisions.
To be honest, ideally I would be able to make (or pay another quilter to make specific quilts) a quilt in many colorways and maybe even have many covers for a pattern. So my second purpose in creating the survey was to find out if presenting graphic renderings of alternate colorways would be an option.
Because buying quilt patterns is the most important filter for my questions, my first question helps me to understand the rest of the data and questions. The first two responses, “Yes, I love quilt patterns!” and “I sometimes buy quilt patterns when the design is just what I need,” account for 74% of all the responses.
Only 2 people skipped the second question, which shows that the color of the quilt on the cover of a pattern strongly influences the purchase decision. Good to know!
Here are a few responses from the final question that I want to respond to:
Comment/Question: Do you include fabric suggestions/recommendations on the back of your pattern covers? Yardage requirements are always needed. Also helpful are alternate colorway illustrations, which can be CAD.
Yes, I have additional images/graphics on the back cover, and I am definitely open to showing alternate colorways there (or inside the pattern). The main goal of my back covers is to have the yardage requirements.
General/Overarching Feedback: Why just warm/cool?
General/Overarching Feedback: I can’t see the image.
I was being deliberate about warm/cool to set up the cover question later in the survey. I’m sorry to hear the image did not show up for some who took the survey – it was the orange vs. green cover shown above (yes, the styling was different, and I appreciate the detailed feedback on that as well). I followed up with a big list of favorite color because that was also interesting to me but I anticipated just asking about warm vs. cool to be very limiting.
Which leads to this final bit of data: when asked warm versus cool, 25% selected warm and 75% selected cool. When shown the cover, 17% selected orange (warm) and 83% selected green (cool).
And in closing, if you do have a look at my Triangle Transparency pattern, you will note that the back cover does show the orange quilt on the back as an alternate option. I also personally like how the orange version shows going light to dark and dark to light as a possibility (but that might just be me!).
Thanks again for your time and feedback, it is deeply appreciated.