In early May, I won a very incredible giveaway from Rachael @The Floral Suitcase: the opportunity to work with her on her final project for her graphic design course on my quilting logo and brand. As you might have noticed, my blog header is now updated and I am absolutely *thrilled* with the results!
I really had no idea what to expect when Rachael told me that I had won her giveaway, and I want to walk you through my experience. Rachael started out with some basic questions to get a feel for my likes and dislikes (color / style / inspiration, etc.). She also wanted to know what bloggers and businesses I admire.
In terms of style, I really like old, retro rocket spaceship designs along with some old sewing needle adds that I had found online. I would really like something that conveys both “quilting” and “jet” or “space” to go with my brand, Quilting Jetgirl. My taglines that I use are “Out of this World Quilts” or “Sewing at the Speed of Sound”.
Based on my initial feedback, she created some quick sketches and asked me to narrow down to 3 to develop into mock-ups.
I had a hard time picking out 3 from this super creative list, but with the help of my husband we narrowed down tp 3. Rachael quickly sent the initial batch of mock-ups:
Which after feedback evolved into:
Which turned into a variety of options:
That became my final logo!
I am amazed and so grateful to Rachael for her work. She was excellent to work with, and if you are interested in getting help with your own logo or branding, I would highly recommend visiting her blog, The Floral Suitcase, and contacting her for more information on how to proceed!
Much discussion has been happening recently with regard to branding, logo consistency, etc. and I am so lucky for this opportunity to take a fresh look at the topics for Quilting Jetgirl. I am excited to continue to evolve, tweak, and modify this for a consistent look across my social media platforms, so stay tuned.
Many, many thanks, Rachael; I am so thrilled with your work!! 🙂
Also, many thanks to my generous and helpful husband. He worked with me to create my first logo that was just retired, and I appreciate all his hard work and patience helping me feel confident stepping out and starting this journey.
25 thoughts on “Logo / Branding Update”
The new logo is fantastic, Yvonne! Thanks for sharing the process and thank you for the shout out in your post!
The new logo looks awesome!!! I love your final choice! I’m not sure If it is just my iPad, but the beginning and ending of your new header is cut off.
Love the new logo!
Great logo, Yvonne! Thanks for sharing about the creative process, it’s fun to see how it evolved frim a sketch to the final design!
I always enjoy working with professional graphic designers through my work. They are such clever and creative souls.
It’s fabulous, Yvonne – so good! I liked the old one, too, but a fresh update is good for the soul (and for biz). 🙂
Love the new Logo and how lucky you won this!! I enjoyed reading about the process! I have never worked with a graphic designer and can’t imagine what that would be like! You both did a fantastic job!!
It’s amazing!!! Really a fantastic and unique logo.
Greetings from Germany,
I love seeing the process you went through with Rachel to get this new logo! I did like the old logo a lot, but this a fun new take on it! I feel like I need a tagline now… I have been thinking a lot about branding and logos (especially since QuiltCon and seeing everyone’s buttons). I have an artist friend that does artwork for posters and CDs and stuff, I’ve been thinking of approaching her for logo/website art for trade with some sewing stuff.
Yvonne, I absolutely love it! Sounds like the process was very collaborative and she really figured out what you had in mind. Do you have access to the actual font that was used or just the graphic as a whole? I just ask because I noticed that your “sponsors” side bar tab matches your original logo. I also love the colors you went with and the new tag line of “sewing at the speed of sound.” It suits you perfectly!
I love the new logo, what a great design!
I love it! Very professional looking!
I LOVE LOVE LOVE the new logo and header. This is exactly what I’ve been hoping to do with my blog. It’s streamlined, fun, crisp. Just perfect. Wow… what a gushy comment. Can you tell I approve of the new look? 🙂
Love the new logo and look.
The new logo looks great . Very contemporary but still with the vintage look you like . It keeps enough of your old logo whilst updating it and giving it a fresh new look
Eeeeee, this turned out amazing!! Loved seeing all the options and the input you gave her! And it’s only adding awesome branding work to everything else you’ve been doing lately 🙂
It looks brilliant, what a great giveaway to have won – fabric is obviously always good, but something a bit different like this can be so much more exciting.
Love the new logo! What a great win
It looks absolutely amazing!! She did a fabulous job – lucky you!!
That looks like it was such a fun process! Love the end result too 🙂
It’s awesome!! Congrats on your win and your new logo.
Thanks for sharing your experience. Your logo is awesome.
Love the logo and I found it very interesting to follow the process that produced it. Congratulations on your new look.
Looks like an excellent update and evolution of your earlier logo. Question though – why no dot on the i in girl?
Looks really great!